Cross-border logistics refers to the plan, implementation and control management process of the effective flow and storage of physical objects and information with the two sides of the customs border as the endpoint.

Although the cross-border logistics industry has many market competitors, it is limited by its own financial strength, management and technical capabilities, and due to the separation of the national logistics market, its competition is manifested in the competition between enterprises in a certain regional market, such as the Yangtze River Delta region. Competition between cross-border logistics companies; or competition for customer resources in a certain industry, such as competition for customer resources in the electronics manufacturing industry, but there is less competition across regions and industries.

Most cross-border logistics companies can only provide ocean logistics or air transport logistics services. There are fewer cross-border logistics companies that can provide multimodal transport (such as sea-air transport) and meet other different needs of customers. When providing cross-border logistics services, they are limited to traditional services such as customs declaration and space booking, and there are few aspects of providing optimized transportation design and integrated logistics services. Therefore, the phenomenon of homogeneous competition is more serious.